Branding Your Law Firm vs. Direct Response Advertising, What You Should Know
When creating lawyer advertising should you brand your law firm name, your vanity phone number or both? This article briefly review direct response advertising for lawyers and issues concerning...
View ArticleAlways Focus Branding
Advertising for lawyers, particularly law firms providing services to individuals, is usually direct response advertising which presents different advertising issues than those seen in traditional TV...
View ArticleCan Your Law Firm Compete on TV With a Small Budget?
You're considering lawyer advertising for your law firm, but you're afraid you can't compete. You're probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there...
View ArticleLawyer Advertising Isn’t Just for Lawyers Anymore – Cobranding Anyone?
The direction of lawyer advertising continues to change. Now giant companies are cobranding.The post Lawyer Advertising Isn’t Just for Lawyers Anymore – Cobranding Anyone? appeared first on Lawyer...
View ArticleHow Valuable Is a Brand?
Branding CNN for free on MSNBC, what does that do for lawyers?The post How Valuable Is a Brand? appeared first on Lawyer Advertising & Attorney Marketing.
View ArticleWill Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure. When the competition...
View ArticleIs Your Law Firm’s Name or Brand Being Used to Commit Fraud?
Brand fraud online is increasing and law firms are not immune. Find out how to protect your law firm.The post Is Your Law Firm’s Name or Brand Being Used to Commit Fraud? appeared first on Lawyer...
View ArticleWhat’s in a Name? $19 Million!
New Year’s Eve was Tavern on the Green’s last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep...
View ArticleHow to Destroy Your Brand
Once you decide on on the direction of your brand, never forget it and never deviate from it. I noticed two recent examples of brand deviation or destruction by major corporations. Recently, Domino’s...
View ArticleEat Mor Chikin – Not if it tastes like a T-shirt!
Now for the second time, after allegedly abandoning their first claim, Chick-fil-A sent a cease-and-desist letter to Bo Muller-Moore who makes screen printed “Eat More Kale” T-shirts by hand....
View ArticleIs Your Vanity Phone Number or Slogan Protected?
Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee”...
View ArticleA Blackberry Bublé Please
The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’s the Michael Bublé Bubly™ commercial by Goodby Silverstein &...
View ArticleThe New Trend of Rebranding Law Firms with Trade Names
With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one...
View Article
